HUGO BOSS After Show Party

Berlin, Germany

A&O Technology colaborates with world-famous lighting architect Gert Hof 

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RED MAGIC – RUSSIAN EMBASSY, BERLIN, GERMANY

“The Red Flowers of Baudelaire”, at the Russian Embassy, was a spectacular light show orchestrated by the celebrated lighting designer Gert Hof for the Hugo Boss after-show party at the 1st Mercedes Benz Fashion Week in Berlin. In July, Gert Hof commissioned lighting specialist A&O Lighting Technology GmbH to act as technical service provider for the event.

A&O delivered 77 alpha one FALCON BEAM 3,000W xenon lights for the show, arranged in four concentric circles with an external diameter of twelve metres. Behind this ring formation, 16 alpha one FALCON BEAM 7,000W luminaires were arranged in a line. Also 90 SKY FALCON ARC colour 1,200W metal halide fixtures illuminated the front façade and the interior courtyard. A&O Technology also supplied the requisite controllers for the system, as well as 30 square metres of VersaTILE LED panels with media server and media content.

A&O’s in-house media department, A&O Vision, carried out the technical planning, visualization and pre-programming of the show in collaboration with Gert Hof Productions. The initial preparations were conducted by Jens Probst in the A&O Vision studio in Oyten, Germany, but for the remaining stages, the scene changed to A&O Vision’s mobile studio using, for the first time, the new real-time visualisation software ESP Vision.

On the evening of the party, the internal courtyard of the Russian embassy was glowing red, while the VersaTILE LED panels playing content calculated to enhance the overall ambience proved a real eye catcher in the embassy interior. For another element in the show, Mr. Hof utilised two cranes, positioned “Unter den Linden” (“Under the Lime Trees” – a famous avenue in the centre of Berlin), “fused” with red light – symbolizing the reconciliation of East and West. The highlight of the evening was the light show shortly after midnight, followed by a performance with changing images that ran into the early hours of the morning. The show lit up the night sky and could be seen for miles around, delighting not only guests and organizers attending the party but also onlookers throughout the German capital.

LOCATION:

Russian Embassy, Berlin, Germany

DATE:

July 2007

A&O EQUIPMENT:

77 FALCON BEAM 3kW

16 FALCON BEAM 7kW

90 SKY FALCON colour 1.200W

30 Quadratmeter VersaTILE

LIGHTING DESIGN:

Gert Hof; Gert Hof Productions in cooperation with A&O Vision for Technical Planning, Visualization and Pre-programming of the show

SUPPORT:

A&O Lighting Technology Germany

PHOTOS:

Anja Pietsch and Sabine Wenzel, directed by Gert Hof

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